How do you raise private risk capital for your business? It could cost you, as William Cate demonstrates here:
In the beginning, you need money to start your company. You invest your money. Your close family members invest their money. Thereafter, your efforts to raise money from investors will cost you money. There are three basic steps in raising private risk capital.
Step I. You must have a business plan. You can hire a professional to write it. They will charge you anywhere from $8,000 to $75,000. If you write it yourself, it will take your time. Time is money. Unless you have written several successful business plans, you should have a professional business writer edit your business plan. It will cost you anywhere from $3,000 to $25,000 to have it edited.
Step II. Your investment offer must comply with State and Federal Laws. Assuming you are seeking a million dollars in risk capital, you should file a 504 Reg D Exemption with the U. S. Securities and Exchange Commission. While any High School Graduate can complete the filing, you should have the Reg D form reviewed by an attorney. The attorney will charge anywhere from $3,000 to $10,000 to ensure that you haven’t made a clearly fraudulent filing.
Because it allows advertising your risk capital investment, the usual State filing is a SCOR (Small Corporate Offering Registration). Filing a SCOR meets the Federal 504 Reg D requirements. In California, the SCOR State filing fee is $2,500. If you have an attorney prepare your SCOR filing, it will cost you between $5,000-$50,000.
A DPO (Direct Public Offering) is a SCOR filing that includes investment advertising on the Net. It will cost you anywhere from $75,000 to $225,000.
You can ignore the law and not file with the State or Federal Government. You might raise the risk capital money that you need to start your business. However, if your business fails and your investors complain to any Government Agency, you can face criminal charges for failure to file.
Step III. Advertising for your investors costs money. You could be the president of the local country club and its members your investors. This might limit your investment marketing costs to a few Country Club dinners. You can run ads in local newspapers and your costs will be a
hundred dollars or less. You can use a variety of creative marketing techniques and your costs may still remain below $1,000.
You can use a professional marketing group to help you find your investors. They’ll charge anywhere from $15,000 to over $200,000 for their help.
In California, if you did everything yourself, your out-of-pocket costs could be as low as $6,500. If you have the investor contacts, this is a good investment of your time and money. If you lack investor contacts, doing it yourself wastes your money. You need professional help.
The odds of honest Professional Help raising $200,000 for your company are about 1-in-4. On a statistical base, any professional payment over $50,000 is a mistake.
It costs money to raise money. Your goal is to find a beneficial ratio between costs and the probability of raising risk capital. Because it offers greater investor liquidity, I think that taking your company public makes more sense than doing a SCOR offering. However, creating and funding a public company costs more than doing a SCOR offering. In the same risk reward progression, buying a public blind pool costs more than taking your company public. But, you achieve near certainty that you will be rewarded by getting the money in the Blind Pool Treasury.
A successful business makes the right decisions in a maze of risk reward steps. Until you understand the risk reward ratio, you can’t make an informed business decision.
About the Author
William Cate has been the Managing Director of Beowulf Investments: [http://home.earthlink.net/~beowulfinvestments/] since 1981 and is the Executive Director of the Global Village Investment Club:
[http://home.earthlink.net/~beowulfinvestments/
globalvillageinvestmentclubwelcome/]
Note: The Money Blog has no financial link with William Cate or his companies.